Roger-Luc Chayer (Image : Meta AI / Gay Globe)
Readers of the Gay Globe news feed have undoubtedly noticed: for the past few days, the layout of articles published on Gayglobe.net has been completely different — and it’s no coincidence.
A reader even pointed out to us this week that he did not understand why the layout of the news feed differed so much from that of the printed version of the Gay Globe magazine. Here’s why.
A Layout Designed for Print
The magazine uses standardized typefaces that meet the strictest standards to ensure smooth and professional reading. For example, titles are set at size 30 while body text is at size 9. This is what is called a layout optimized for print.
On the Web, SEO Logic Applies
On the Web, however, it is a whole different world. The formats used for the magazine do not apply, because other standards must be respected for what is called search engine optimization (SEO) — such as Google, Yandex, Bing, or Yahoo, to name only the main ones.
Articles must be structured in a way that makes them easier to be indexed by search engines, since the vast majority of readers who discover a Gay Globe Media article come from these platforms.
The Importance of Structured and Relevant Content
Search engine optimization is based on a simple principle: the more relevant, structured, and reliable a piece of content is in the eyes of Google or other search engines, the more likely it is to appear at the top of search results. When an internet user conducts a search, search engines analyze billions of pages to determine which best answer the query.
They rely on complex algorithms that assess the quality of the text, the clarity of its structure, the use of relevant keywords, site speed, security, user experience, and the overall reputation of the domain.
Adapting Content to Better Exist Online
In practical terms, SEO (Search Engine Optimization) consists of adapting content so that it is understood and valued by these algorithms. This involves work on vocabulary, coherence between the title, subtitles, and text, as well as how other sites refer to ours.
Concrete Results for Gayglobe.net
To meet these essential standards, an optimized layout tool is now used to accelerate the process, and the results are excellent in terms of natural referencing. Just for the first ten days of October 2025, the site recorded an average of 12,000 unique visitors per day.
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