Roger-Luc Chayer (Image : AI / Gay Globe)
The Gay Globe Media Group announces that sponsored content will now be available, offered by international agencies as part of partnerships subject to strict conditions.
What is sponsored content or a sponsored article?
A sponsored article is editorial content published on our platforms that combines information and brand visibility. It allows the presentation of a product, a service, an initiative, or an expertise, while adhering to Gay Globe Media’s editorial ethics and our journalistic quality standards.
Each sponsored article is designed to integrate naturally into our editorial line, offering both informative value for our readers and visibility for our partners. Sponsored content is clearly identified to ensure transparency for our audience.
Benefits for Gay Globe Media
Sponsored content allows Gay Globe to diversify its revenue, strengthen its capacity to produce high-quality journalism, and develop strategic partnerships with brands, organizations, or agencies that share our values. This also contributes to the sustainability and growth of the media outlet.
Benefits for readers
Readers gain informative, relevant, and engaging content, enriched by sponsored articles presenting products, services, or initiatives that may interest them. The transparency of sponsored content ensures trust and credibility for the media.
Benefits for sponsors
Sponsors enjoy targeted visibility among an engaged LGBTQ+ and allied audience, professional promotion of their product or service, and an enhanced SEO impact through contextualized and lasting publication. Sponsored articles also provide an opportunity to highlight expertise and brand image in a credible and authentic way.
Ethical guidelines for sponsored content
To ensure transparency, credibility, and reader trust, Gay Globe Media applies strict rules for all sponsored content:
- Clear identification: all sponsored content is explicitly labeled as such so that readers can distinguish advertorials from editorial content.
- Respect for the editorial line: articles must integrate naturally into Gay Globe Media’s style and journalistic standards, without compromising the ethics or quality of the media.
- Prior approval: topics and titles proposed by partners are subject to approval to ensure they align with our values and editorial approach.
- Authenticity and relevance: content must be informative and useful for readers, reflecting true added value rather than simply serving as direct advertising.
- Legal and tax compliance: all publications comply with applicable advertising, transparency, and tax regulations, especially for international sponsors.
These rules help maintain reader trust, while providing sponsors with a credible and effective platform for their communication.
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