Roger-Luc Chayer (Photo : Bad Bunny / Live Nation)
Recently, I came across a Facebook post stating that the famous singer Bad Bunny, a self-proclaimed heterosexual, was thanking gay men for their support of his career. I don’t know the singer personally, so I decided to dig a little deeper than the headline, and what I discovered left me stunned.
Bad Bunny, a mega ally of LGBT communities
Bad Bunny is today perceived as a mega ally of LGBT communities, and this is nothing new.
Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, is a Puerto Rican singer, rapper, and producer born on March 10, 1994, in Vega Baja, Puerto Rico. He has established himself as one of the leading figures in contemporary urban music, particularly in the genres of reggaeton, Latin trap, and Latin pop.
He first gained attention in the mid-2010s through songs released on the SoundCloud platform, where his distinctive style and unique voice quickly attracted attention. His rise was meteoric: in just a few years, he went from emerging artist to global superstar, collaborating with many leading artists from the Latin and international music scenes.
An artist who challenges reggaeton’s traditional codes
Bad Bunny stands out for his unconventional artistic approach, both musically and visually. He challenges the traditional standards of masculinity in urban music and reggaeton.
His albums have achieved worldwide success, breaking streaming records and selling out stadium tours. He is now considered one of the most influential Latin artists of his generation, both for his musical and cultural impact.
A public image perceived as inclusive
What also sets Bad Bunny apart is his role in helping deconstruct norms related to masculinity. He is often associated with a break from the traditional codes of machismo in Latin music.
Bad Bunny has not built his career around formal political statements on homosexuality, but he regularly expresses himself—mainly through his artistic and aesthetic choices—in favor of sexual and gender diversity.
In his music videos, performances, and public image, he blurs traditional codes of masculinity associated with reggaeton. He has notably worn nail polish, non-gendered outfits, and embraced staging choices that move away from so-called “macho” norms. Some of his performances have also been interpreted as normalizing the fluidity of gender expression.
While not a declared political activist, he is often seen as an artist supportive of respect for sexual and gender identities, which has earned him strong popularity among LGBTQ+ audiences, but also criticism in more conservative circles.
A cultural impact beyond music
Artists like him set an example for a broad and diverse audience and help open minds among those who still do not understand that sexual orientation is not a choice or a lifestyle, but an unchangeable reality.
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